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SHIFT

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A modern nicotine replacement therapy.

 
 

E-cigarettes have gained popularity as a “healthier” alternative to smoking.

However…

There aren’t any scientific data on its long-term effects.

It continues to feed the user’s nicotine addiction.

It has become popular amongst youth, creating dependency.

 
 
 
 
 
 

SHIFT curates personalized therapy plans and encourages users to support one another through their quit journeys.

 
 
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Design Principles

 
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Brainstorm sessions were conducted to explore various problems and solutions smokers experience when they attempt to kick their habits.

Focusing on senses that are habitually activated by smoking, concepts were developed to strategically replace them.

 

User Case Study

 
 
 
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“Can I get a light?”

Users connect on the SHIFT app by activating each other’s devices.

By building a social community, users support one another through their quit journeys.

 
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Automatic Dosage Control

The dual chamber pod allows for nicotine content to be adjusted as users progress through their therapy plan.

 

Visual Development

 
 
 
 
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