At California College of the Arts, I had the opportunity to work with Ford Motor Company and their design team on a speculative design project looking at the future of mobility.
The Evolution of Vehicle Ownership
Car sharing and subscription services are becoming a popular alternative to owning personal cars. In 2016 Ford Motor Company acquired Canvas to launch their own car subscription service.
With the emergence of convenient alternatives, car manufactures are challenged to reimagine the relationship between their users and vehicles.
Opportunity
Shared car services are convenient in many ways, however they lack the emotional connection that users form with personal vehicles.
Brief
Create a car share system that allows personalization and instills a solid sense of ownership to its users.
FORD LINK is a system that allows users to seamlessly access their content in the car they choose. Without an app or the hassle of pairing their phones to the car, users get instant access to their personal contents.
STEP 1 : SIGN UP
Users customize their device and order the car they prefer. They are also asked to link their social media accounts here.
STEP 2 : DELIVERY
The device and car is delivered to the user. They register their finger print on the device and unlock the car.
STEP 3 : ENJOY
The user has a personalized UI set up and can enjoy her personal contents immediately.
Pod Design
Touch ID
Device Secures car and personal information using finger print recognition technology.
